Issue No. 13 | The New Social Status Symbol

Luxury Wellness Clubs are Booming.

Today’s Newsletter:

🏆 The New Luxury

🇰🇷DYAD Private Member's’ Club: Wellness, Social, Pleasure

🌿 Canyon Ranch: Wellness Club & Retreat

💸 Continuum: $7,500/ month Wellness Club

🏡 Saint Haven & Elysium Fields: Wellness Real Estate meets Health Club

The New Luxury

Luxury status has always been about exclusivity—think country clubs, private social clubs, and luxury hotel memberships.

But the game is changing.

As the pursuit of wealth shifts from material opulence to holistic well-being, the focus has turned to wellness clubs—exclusive communities for those who prioritize longevity, physical vitality, and mental clarity.

This evolution reflects a larger societal transformation: humanity has evolved from surviving to thriving, and wellness is now the ultimate flex.

Today, we’ll look into the hottest wellness clubs taking over social life, real estate, and leisure in Korea, the U.S., and Australia.

Health is the new wealth.

What’s Up: DYAD, Canyon Ranch, Continuum, Saint Haven & Elysium

DYAD Private Membership Club

DYAD is South Korea's inaugural high-end private membership club, located at 1 Cheongdam-dong in Gangnam, Seoul.

• Architect: World-renowned architect Dominique Perrault.

• Concept: Spaces and services centered around 'Wellness,' 'Social,' and 'Pleasure.'

• Membership Overview: Exclusive membership for an eclectic community of innovators, entrepreneurs, and global leaders across various sectors.

• Club Overview:

  • 20-story building from three basement levels to the rooftop on the 17th floor.

  • Features world-class dining, biohacking facilities, spa lounges, and vibrant social scenes.

  • Unique experiences and networking opportunities, including art fairs, wine tastings, forums, seminars, and book clubs.

  • Name: "DYAD" is inspired by ancient Greek philosophy, symbolizing the number two and representing the union of individuals leading to creativity and inspiration.

• The Ecosystem: DYAD Gallery, located at 10 Eonju-ro 154-gil, Gangnam, Seoul, that serves as a space for art exhibitions and cultural events.

Canyon Ranch

Canyon Ranch Fort Worth Wellness Club & Spa

• Founder:Founded in 1979 by Mel and Enid Zuckerman, pioneers in the integrative wellness movement.

• Membership Overview:

  • Exclusive access to Canyon Ranch's wellness services, including a state-of-the-art fitness center, luxury spa and beauty services, and personalized health and performance programs.

  • Membership plans include an initial comprehensive wellness assessment to tailor a personalized fitness roadmap.

• Club Overview:

  • Located at 850 Van Cliburn Way in Fort Worth's Cultural District

  • 26,000 square feet within the Crescent Hotel complex.

  • 11,000-square-foot spa with luxe treatment rooms, steam rooms, and a full-service salon, as well as a 9,000-square-foot fitness center offering a variety of fitness classes.

  • Spa, beauty, fitness, health, performance, and expert services

• Membership Fee:

  • Individual membership: $5,000 initiation fee plus $350 monthly dues.

  • Under 30 membership: $2,500 initiation fee plus $250 monthly dues.

  • Couples and corporate group rates are available.

• The Canyon Ranch Ecosystem

  • Destination Resorts

    • Tucson, Arizona: The flagship resort providing integrative wellness programs.

    • Lenox, Massachusetts: Located in the Bellefontaine Mansion.

  • Retreat Location

    • Woodside, California: An intimate retreat among the Redwoods.

  • Spa + Fitness Locations

    • Las Vegas, Nevada: Facilities located within The Venetian and The Palazzo hotels.

    • At Sea: Spa services available on select cruise lines, including Cunard, Regent Seven Seas, Oceania, and Celebrity.

  • Specialized Programs

    • NBA-Inspired Athletic Retreat: In collaboration with the National Basketball Players Association (NBPA), Canyon Ranch offers the NBPA Peak Performance program—a four-day curated experience inspired by current and former NBA players.

    • LONGEVITY8™: Launched in November 2024, LONGEVITY8™ is a four-day program aimed at extending both lifespan and healthspan.

      • Includes over 15 diagnostic tests assessing more than 200 biomarkers, alongside education and coaching in areas such as fitness, nutrition, and mindfulness.

      • Priced at $20,000 per person or $36,000 per couple.

Continuum

Continuum Club is an exclusive wellness social club located in New York City's Greenwich Village, offering a personalized and integrative approach to health and well-being.

• Founder: Jeff Halevy, a former fitness tech entrepreneur and "Today Show" health correspondent, serves as CEO and president of Continuum.

• Membership Overview:

  • Membership is capped at 250 individuals to ensure personalized attention.

  • Prospective members undergo a comprehensive onboarding assessment, including VO2 Max tests, body composition scans, blood panels, and sleep analysis, to develop customized wellness plans.

• Club Overview:

  • AI- and Blood-Powered Gym

  • Located at 676 Greenwich Street in the landmarked Archive building

  • 25,000-square-foot space combines a luxury lounge, high-end gym, and health retreat.

  • Facilities include a state-of-the-art fitness center, saunas, cold plunges, treatment rooms, nap pods, and a marble bar serving light fare and beverages.

  • Utilizes artificial intelligence and biometric data to create personalized wellness programs, integrating exercise, sleep, nutrition, and recovery.

• Membership Fee:

  • Memberships range from $1,000 to $7,500 per month, depending on the tier and services included.

• The Ecosystem:

  • Plans to expand its presence with additional locations in cities such as Miami and Los Angeles

  • Wellness + Art: Hosts events where New York City-based artists present original works exploring the interplay of health, wellness, art, and technology.

Saint Haven & Elysium Fields

Saint Haven is an exclusive private wellness club in Melbourne, Australia, offering a holistic approach to health, fitness, and social connection.

• Founder: Tim Gurner

• Membership Overview:

  • Memberships are offered on a case-by-case basis.

  • The club maintains exclusivity by capping memberships and implementing a rigorous application process.

• Club Overview:

  • Located in Collingwood, Melbourne.

  • Facilities include state-of-the-art fitness equipment, spa services, meditation spaces, and an organic wholefoods restaurant.

• Membership Fee:

  • Membership fees range from approximately $130 per week for standard access to over $1,000 per week for unlimited access, reflecting the level of services and exclusivity offered.

• The Ecosystem:

  • Saint Haven is part of the broader Elysium Fields development, a $1.7 billion wellness-focused precinct in Melbourne's Docklands.

  • Elysium Fields aims to create a utopian community centered on health and wellness, featuring amenities such as an ancient bathhouse with 15 varieties of enriched water, running tracks, yoga spaces, and rooftop sports courts.

  • Access to:

    • aAdvanced anti-aging treatments, including cryotherapy, IV infusions, and red light therapy

    • Elysian Reverse Ageing Medical Clinic, offering medical-grade services like MRIs, DEXA scans, and personalized health plans.

Jasmine’s Take: The Luxury Clash

• Luxury is Time
  Luxury today has evolved beyond wealth—it’s about reclaiming time. True luxury is having the freedom to reduce working hours, escape the relentless grind, and embrace a life of abundance and choice. It’s about owning your schedule, savoring meaningful moments, and living untethered from the constraints of labor.

• From Time to Thriving
  With reclaimed time comes a desire not just to survive, but to thrive. This longing transforms free time into a pursuit of flourishing—enjoying life to its fullest while investing in wellness and longevity. True thriving means aligning our time with activities that sustain both joy and vitality for the long term.

• Markers of Luxury Converge

  The markers of modern luxury—art, wellness, and social connection—are converging to create transformative spaces that elevate how we live, connect, and thrive. These elements no longer exist in isolation but come together to shape holistic ecosystems. Art inspires and soothes the mind, wellness practices nurture physical and mental vitality, and curated social interactions provide a sense of belonging and shared purpose. This convergence is redefining what it means to live well.